Founded in Daytona Beach and now expanding across Florida, 1GR Urbanwear is more than just a clothing store—it’s a lifestyle. We represent the bold, the creative, and the street-minded generation that believes in standing out, not fitting in.

At 1GR, we hand-select every piece with one mission in mind: to bring authentic streetwear culture to our community. From exclusive brands and designer denim to the latest in sneakers, hoodies, and accessories, our shelves are stocked with fashion that speaks for itself.

We started small—with a passion for style and a drive to build something real. Today, 1GR Urbanwear has grown into a go-to destination for those who value quality, culture, and confidence. Whether you’re in Daytona Beach or Miami, you’ll feel the same energy: fresh looks, friendly vibes, and a team that lives and breathes the streetwear scene.

This isn’t corporate fashion—it’s real people, real hustle, real style.
Welcome to 1GR Urbanwear.